Consumers are becoming more tech-savvy and, as a result, their expectations for the data and services utilities offer are more demanding than ever. They want to see data to support the charges outlined on their water bills and expect a response to issues in real-time. At a time when transparency is valued more than ever, better transparency can be an essential asset to utilities seeking to improve relationships with their customers. One way utilities can gain greater accuracy in their billing and improve transparency for their customers is through flow measurement. When examining flow measurement, it’s first important to define exactly what this entails. Flow measurement speaks to how the water meter monitors the volume of flowing water running through it in order to accurately detect usage. While utilities cannot control how fast water is flowing through their pipes, they can provide accurate data to measure it. In addition to providing accurate data for billing purposes, having a better understanding of the rate provides insights that can help assess potential damage when there is a water leak or monitor the risk associated with a broken pipe in terms of lost revenue. The choi...